What is SEO? And How Does it Work on Google?

What is SEO? And How Does it Work on Google?

SEO implies Search Engine Optimization in digital marketing- a game-changer for online businesses in the highly competitive landscape. It is one of the most effective tools of digital marketing that helps get traffic from organic, editorial, and natural search results in various search engines.

In layman’s terms, SEO is an essential and integral component of a digital marketing strategy that helps businesses increase their reach to targeted and relevant customers. SEO technique orients a website to rank higher on a search engine results page (SERP) to attract more traffic. This popular digital marketing tool aims at enhancing the positioning of a website in organic search results so that it appears on the first page of Google results. Remember, more people will visit the website if it is on the first page of Google search results.

SEO is an affordable digital marketing tool to improve search engine ranking. Speaking statistically, professionals with search engine optimization skills are in massive demand among a spectrum of industries to compete in most niches. According to the LinkedIn report, SEO is among the most valuable digital marketing skill in 2022. The demand for SEO experts is mainly driven by numerous career opportunities, job flexibility, and salary.

In fact, many marketing professionals are also brushing up on their digital marketing-relevant skills to attract potential employers. Digital Marketing in Montreal, Canada, is the best way to launch your career in this booming industry.

How does SEO work on Google?

Keeping up with the Google algorithm is key to success when trying to position websites in organic search results. These algorithms are complex systems that extract data from the search index to immediately provide the best possible results. Google uses algorithms and several ranking factors to give websites tagged by relevance on its search engine results page.

Therefore, SEO tries to shape websites based on the Google algorithm to appear at the top of its search engine results page. Credible, insightful, and quality content drives the search engine rankings of a web page. Quality content published for a specific set of target audiences boosts site traffic. This helps improve the authority and relevance of a website.

Furthermore, linking the web page with a credible and genuine website enhances the end-user’s trust, helping gain more traffic. Inserting a good density of high-volume keywords and Meta keywords on Google boosts traffic to websites.

Job outlook

The US Bureau of Labor Statistics (BLS) report shows that the overall employment of marketing managers is expected to grow 10 percent between 2020 and 2030, as fast as the average for all occupations. The report also reveals that about 31,000 job openings for marketing managers are expected each year over the decade.

Average salary of a digital marketing manager

According to PayScale, a digital marketing manager in Canada makes CAD 67,119 per year.

Wrapping Up

With a robust economy and thriving business landscape, a digital marketing course in Canada’s Montreal can help you find numerous attractive opportunities for a rewarding future. Apply now! 

You May Also Like

About the Author: Barry Lachey

I am Barry Paul Lachey, a content writer and SEO expert with excellent writing. I can produce well-researched content for publication online, organize writing schedules to complete drafts of content or finished projects within deadlines. I have years of experience to develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs. I use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results