People do not have a lot of time these days. Therefore, they would rather watch videos than go through long posts to know more about certain products and services online. In fact, 59% of online users say that they prefer watching videos over written content.
The number is huge, which directly means that video SEO offers innumerable advantages like broader brand recognition, increased content watch time, and more leads and sales. Google and YouTube use the same fundamentals in their algorithms for video and website ranking.
YouTube SEO is the procedure of optimizing playlists, channels, and videos to rank high in the organic search results on YouTube for specific search queries. Businesses have the option of combining their video and SEO strategies for promotion. This will be a simple and straightforward way of ranking a video on YouTube.
Some tips on improving SEO to drive in more traffic along with video views and to rank your site on YouTube are as follows:
Choose Keywords Wisely
There is huge competition when it comes to search engine result pages. Almost every business is fighting for the top spot with new products and services. Hence, it becomes crucial for businesses to find the right ways to diversify themselves and their products and services.
This requires doing proper keyword research. It is always safe to choose less competitive keywords but have the potential of getting you great volume.
Follow Up the Process with Proper Keyword Intent
Once you successfully find the right keywords that go with your service, it is time for you to achieve the effect. Initially, when you searched for the right keywords, it was the business end of SEO for YouTube. Now, it is time for you to make the transition into client-end SEO for YouTube.
This further requires adopting the psyche of the audience. You must get into your audience’s shoes and understand the way they think and why they are looking for a specific thing.
This will further help you understand the varied ways in which they would search for the products and services you are providing. By building this kind of emotional connection, you can acquire success in decoding the intent of the keyword or, to say, the thought process behind the customer’s search.
Obviously, there’s a lot of innovation and brainstorming that goes into recognizing keyword intent. But all the effort you put into it is worth it. The moment you get an idea of the keyword intent, your next job is checking whether the keyword is in perfect line with the keyword strategy you are using.
The final step is eliminating the keywords that are not matching the audience’s search intent and weeding in the most potent keywords.
Make Sure Your Video Title Includes Keywords
So, you now have an idea of the search intent of the audiences. You have also got an idea of the most common search intent varieties, including commercial, informational, transactional, and navigational. Now what?
The next step is ensuring you understand the reason why you are looking to make a YouTube video. This should also entail knowing your primary audience clearly. For example, if you want to present a product review to your audience, it would be beneficial for you to use the name of the product in the title and even the description of the video.
This might sound really simple, but it is quite likely for the majority of the YouTube channels to miss out on this important step. The videos of such channels show up very low on the YouTube and Google search results.
Pay Attention to Video Descriptions for YouTube
You might be aware that when you post videos on YouTube, you get the scope of adding descriptions to your videos, right? The matter of fact is that if you want your site with videos to rank high on YouTube and that too within the shortest time span possible, there are certain guidelines to follow for the video descriptions on YouTube.
First of all, ensure that the description of your videos is not more than 250 words. Try including the most relevant keywords within the first 25 words or the first sentence. Keep repeating the keywords naturally within the description. Repeat them at least three to four times.
Another important step here is ensuring your video description includes:
- A clear synopsis of your organization or your own business profile.
- A CTA that naturally directs the viewers to your site.
- Resources that will clearly answer the follow-up questions of the viewers.
- Links to your social media profile and hashtags.
Make sure to complete the descriptions of your YouTube video with as many details as possible.
Including the Correct Tags Is Important
Once you have placed the right and the most relevant keywords in the description and the title, it is time for you to place the same in the tags section. Remember, tags are only useful for the reference of YouTube. And this means that the viewers will not be able to see what you include in the tags.
Hence, there is no need to worry at all. You can add as many keyword variations as you want along with search terms. Your tags do not need to be super-specific. But be sure about the tags that your competitors are using.
This will have your videos being mentioned in the Up Next section whenever someone is playing your competitor’s videos on YouTube. This is an easy way of directing attention from the competitor’s business to yours.
The Bottom Line
Finally, carry out proper research on almost everything that could make or break your video’s chances of ranking on YouTube. Your main focus should be on creating the most exciting and evergreen videos. Only good-quality videos strengthen the portfolio of your content. This way you can increase your youtube engagement.
Remember, the more useful visual content you offer to the viewers, the more viewers you will be getting for your videos and followers for your YouTube channel.