Shanghai, February 18, 2022 – The Consumer Goods Forum’s 4th China Day was held in Shanghai on February 17th. Themed “Creating a Common Prosperity Future Together”, it brought together members and industry experts from across the Greater China region to share cutting-edge insights and positive change best practices in multiple topics. Dr. Zhang Wenzhong, as a member of CGF China Board of Directors, was invited to attend the conference and delivered a keynote speech on the theme of “Seize the digital opportunity to create the future of the consumer goods industry”.
Dr. Zhang Wenzhong said, “Only by fully embracing digitalization, could we live better in the digital age”. Dr. Zhang pointed out that comprehensive digitalization has very clear standards and values in terms of enterprise development stage, applications, the integration of whole industry chain, and closed-loop effect. Through the application of new technology, business digitalization, and supporting business model innovation, it gradually completes the comprehensive digitization of thinking, systems, and organizations. Especially in the integration of the whole industry chain, comprehensive digitalization plays an important role in product development, store management, and user operation. At the same time, it will achieve a closed-loop effect through digital ways to reach users, digital customer acquisition, and achievement of GMV and gross profit, to achieve the comprehensive digitalization and rebuilding a business of its own.
In the IT era, the information-based transformation of the retail industry can only satisfy a single transaction scenario of in-store shopping. However, in the digital technology (DT) era, digital transformation will support multiple transaction scenarios and adapt to a fast-changing market. The evolution from the ERP of the IT era to the SaaS of the DT era has become an inevitable trend.
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Alibaba Group Chairman and CEO, CGF Co-Chair Daniel Zhang, Nestlé China CEO Zhang Xiqiang, Mengniu Dairy President Lu Minfang, Metro China President Tino Zeiske, and other industry experts attended the event upon invitation.
The CGF also hosted parallel events on 18th February to deep dive into major topics impacting the consumer goods industry. Liu Guihai,CMO of Dmall, was also invited to deliver a speech in the first CGF China Digital Supply Chain Conference.
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About The Consumer Goods Forum
The Consumer Goods Forum (“CGF”) is a global, parity-based industry network that is driven by its members to encourage the global adoption of practices and standards that serves the consumer goods industry worldwide. It brings together the CEOs and senior management of some 400 retailers, manufacturers, service providers, and other stakeholders across over 100 countries.