Millions of people buy on Amazon. You need a competitive advantage. What you don’t want is to waste money selling on Amazon while your products are buried and no one is buying. If you’re here, you already know the U.S. retail eCommerce market dominance of Amazon. What you don’t know is how to be a part of it. How do you get started? How do you distinguish your product or service? How do you not get lost in a crowded Amazon marketplace?
Our experienced team of Amazon experts helps you form a custom strategy to maximize your budget. Working with an Amazon agency with proven results is essential to getting the most return on investment (ROI) for your marketing for Amazon
Amazon Listing Optimization
From beginning to end, we do it all to boost your organic rankings and sales. Many Amazon product listings aren’t optimized correctly, leaving a lot of potential revenue on the table. Our Amazon experts make sure you’re reaching maximum ROI from the very beginning. Our marketing agency:
- Optimizes your images and content.
- Ensures your product is featured in the proper category.
- Within that category, we perform keyword research to identify which words or phrases to focus on that are most profitable and will drive the most organic rankings.
- It provides you with relevant descriptions to increase conversion rates.
- Work within Amazon’s 200-character limit to maximize your titles with proper keywords and language that turns clicks into purchases.
- Ensures your photos are high-level, professional images that are sized correctly displayed well and framed accordingly to boost sales through your marketing efforts.
Pricing Strategy & Testing
One of the most critical steps for a successful seller on Amazon is using the right pricing strategies to increase your rankings, conversions, and revenue. Our marketing agency analyzes many variables when listing a new product. Our marketing services for Amazon include extensive competitor analysis to find the best price for your product. We perform an Amazon audit, examining your product costs and thoroughly outlining Amazon’s fees so you have a complete understanding of what you’re facing. As your Amazon agency, we’ll use this audit to determine whether or not you’re going to be profitable on Amazon before you even spend a dollar. We audit your Amazon campaign with integrity. We fully set expectations for your marketing before proceeding with your Amazon campaign so you don’t risk any wasted spend.
What you don’t want to do is often change your product prices. That can negatively impact your Amazon optimization. You’re much better off offering coupon codes for compelling discounts. The cheapest price is rarely the best price and neither is the highest price. As an experienced marketing agency, we work with you to find that happy medium, a sweet spot that drives sales and increases profit margins. As part of our marketing services for Amazon, we work closely with clients to prepare a sales strategy that includes various advertising campaigns, such as:
- Automatic campaigns for Amazon sponsored product listings
- Manual campaigns for Amazon sponsored product listings
- Buy One Get One (BOGO) promotions
- Percentage-off coupon promotions
- Several other campaigns proprietary to Thrive customized based on each client’s unique needs
If you already have an Amazon catalog established, we’ll evaluate the categories you’re in, look at the parent-child variations and make sure they’re properly organized and optimized. Variations are sets of products related to one another. Quality variation relationship listings help buyers compare and select products based on different attributes, such as color or size, from options on a product detail page.
The catalog relates to the brand. If you’re building a brand on Amazon, an entire catalog of goods shows up for your company. You want to ensure people are taken to your branded area if you’re pushing a brand on Amazon. We help you run sponsored brand advertisements as opposed to sponsored product ads.
Amazon Brand Registry
To register a brand on Amazon you must have a trademark. As part of our marketing services, we help clients apply for a trademark and then register an Amazon brand. The brand registry gives sellers greater control over their Amazon product listings. You also gain powerful search tools, helping you find content in different Amazon stores. Amazon brand registry can take sellers to the next level, in part, because it allows you to utilize Amazon Enhanced Brand Content. Our Amazon branding consultants help clients maximize their Amazon EBC efforts. Amazon EBC, commonly referred to as the A+ tool, allows brand owners to change product descriptions of branded Amazon Standard Identification Numbers (ASINs). Adding EBC Amazon to product detail pages can help increase traffic, conversion rates and sales.
As your trusted partner Amazon agency, we will work to ensure no competitor is infringing on your copyrights and illegally selling your products. We have a system that can monitor and send automated removal requests — escalating to legal action — to ensure Buy Box leech removals. This helps protect you against Amazon leech scams to protect your store, your products and your brand.
Amazon Suspension Appeal
A suspended Amazon account can bring your entire business to a halt. If you’ve received an Amazon suspension notice, we can help. Our experienced Amazon services team guides you through the process of an Amazon suspension appeal. Our Amazon experts can talk to Amazon account representatives on your behalf, provide proper documentation, fix the problem that caused you to get suspended, and — if necessary — we have legal resources we can bring into play to accelerate your Amazon suspension appeal to the next level.
Most importantly, however, we can help you avoid a suspension at all by teaching you best practices so your business always flour
Amazon MAP & Pricing Monitoring
Sellers simply don’t have the time or resources to monitor and enforce their minimum advertised price (MAP) policy on Amazon. Don’t worry, we’ll keep an eye on that for you. As part of our marketing services, we monitor MAP pricing across Amazon and alert us if a seller drops a price too low for whatever reason. Our Amazon AMS enforcement team ensures your brand’s MAP pricing is honored and enforced.
Our experienced Amazon AMS team can help sellers with Amazon MAP agreements and negotiations. MAP contracts and/or agreements are vital for people selling in multiple places. MAP agreements ensure your brand isn’t diluted by anybody. If someone breaks a MAP price agreement, our Amazon AMS experts can help get that resolved.